Small Agency. Bigger Picture

Creative Techniques

Creative concept / Web design

Produced in 2016.

Creative Techniques is an experimental website which is based on Luke Sullivan’s 40 creative techniques presented in his book ‘Hey, Whipple, Squeeze This’. It is a collection of various creative methods and serves as a guide for copywriters and creatives. Each of 40 different techniques has its own page with dedicated typographic interpretation and textual description. The basic concept was to translate and present all of the techniques by deconstructing and manipulating selected typographic titles.

Small Agency. Bigger Picture.