Small Agency. Bigger Picture

Freilauf Wines

Wine Label

Produced in 2016.

Freilauf is a wine brand owned by well-respected, design-loving music DJ with a huge passion for hedonism and well-being. The task was to create a minimalistic, bold label that would transcend the philosophy behind the Freilauf meaning and lifestyle. The word “Freilauf” means freedom of movement and our concept was to visualise it through composition of multiple concentric circles which put together form an optical illusion of endless rotation.

Small Agency. Bigger Picture.